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Las microfinanzas de Samuel Adams 'Brewing the American Dream' se expanden a nivel nacional

Las microfinanzas de Samuel Adams 'Brewing the American Dream' se expanden a nivel nacional


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Hace veintiocho años, un cervecero con grandes sueños se propuso vender la cerveza de su familia. Tomó sus botellas de cerveza heladas, las guardó en un maletín y se dirigió a los numerosos bares de Boston para vender sus cosas. Preparando pequeños lotes en su cocina, se transformó de un vendedor de cerveza de puerta en puerta en el fundador y maestro cervecero de una de las compañías cerveceras más grandes del mundo en el país.

¿Aún no has adivinado quién es? Sí, eso es Jim Koch, fundador de Boston Beer Co. y cervecero de la cerveza básica estadounidense Samuel Adams. Sí, él mismo fue una vez un pequeño empresario. Y ahora, el fundador está tomando su éxito "Elaborando el sueño americano" programa a nivel nacional para compensar a otros emprendedores en ciernes.

El programa, que comenzó en Boston en 2008, es un programa de microcréditos en asociación con Acción, la organización de microfinanzas más grande del país. El programa proporciona a los propietarios de negocios de ingresos bajos a moderados y a las futuras empresas los elementos esenciales para el éxito de las pequeñas empresas. Al ayudar a los "pequeños" en las industrias de alimentos, bebidas y hotelería, Koch está cerrando el círculo. "Mi plan era crecer durante cinco años, producir alrededor de 5.000 barriles y ganar un poco más de un millón [de dólares] al año y nivelar", dice Koch. "Mi papá [que era maestro cervecero antes] dijo: 'No puedes sobrevivir a ese nivel'. Pero creí que podía ".

Ahora, dice Koch, su pequeño experimento de elaboración de cerveza "resultó ser unas 500 veces más grande de lo que pensaba". Creía que su cerveza, una "muy buena cerveza"- encontraría el mercado adecuado.

Mirando hacia atrás en su comienzo, Koch dice que se dio cuenta de que lo que más necesitaba como empresario en crecimiento no era solo dinero; también fue un estímulo y un consejo, una de las principales razones por las que las mentoras y el apoyo práctico se integran en el programa Brewing the American Dream. El programa ofrece eventos de "entrenamiento rápido" que emparejan a los empleados de Samuel Adams y expertos locales con prestatarios para brindarles orientación y asesoramiento profesional. Los temas no solo cubren aspectos de alimentos y bebidas, sino también marketing, finanzas, operaciones, distribución y más.

Koch dice que no tenía un mentor cuando comenzó, pero algunas personas le dieron consejos invaluables cuando comenzó. Recibió tanto consejos, como cómo "ser su propio vendedor", y consejos prácticos sobre finanzas, como nóminas.

El consejo "fue más valioso que el dinero", dice Koch. "Me fue bien sin los préstamos bancarios. Pero si hubiera cometido errores tontos porque no escuché a la gente o no tuviera a nadie que me dijera [qué hacer], no estaría aquí".

Y sí, Koch fue rechazado por varios de los grandes bancos mientras intentaba financiar sus sueños. Aún así, nunca se rindió. "Dejé mi trabajo, estaba comprometido", dice Koch sobre su primera empresa. "Yo solía enseñar a escalar montañas, y en la mayoría de las escaladas hay un punto en el que estás 'comprometido', y ese es el término, donde en realidad es más fácil llegar a la cima y regresar en lugar de dar la vuelta. sin retorno, estaba comprometido ".

Es esa determinación la que lo motiva a ayudar a otros que están donde él estaba hace 28 años. Su ejemplo favorito fue una mujer de negocios, llamada Lucy Valena. Como "artesana del café", obtuvo un préstamo de Brewing the American Dream para financiar una máquina de café expreso para hacer cafés en eventos corporativos. Después de pagar ese préstamo, obtuvo más préstamos para invertir en más máquinas y, en última instancia, para abrir una cafetería en Cambridge, Massachusetts. El resultado final: Voltaje Café, una tienda con 18 empleados y una gran reputación en la calle (fue nombrada el mejor café por la revista Boston). Koch dice que le gustó ver crecer su éxito.

"Yo estuve allí", dice. "He pasado por las mismas etapas por las que ella ha pasado. Es divertido para mí ayudarla a superar eso, mantenerla motivada".


COMUNICADO DE PRENSA: Boston Beer Company lanza un fondo de microfinanzas con ACCION

Comunicado de prensa original disponible The Boston Beer Company anunció hoy Samuel Adams Brewing the American Dream, un programa cuya misión es asociarse con microempresarios de ingresos bajos y moderados en la industria de alimentos y bebidas y brindarles las herramientas que necesitan para ayudarlos a crecer y tener éxito. Al crear este programa, Boston Beer se asoció con ACCION USA, la organización de microcréditos sin fines de lucro líder en el país que proporciona capital crítico y otros tipos de asistencia a las pequeñas empresas. Boston Beer y ACCION decidieron poner a prueba el programa en Nueva Inglaterra.

Uno de los pilares del programa es el compromiso inicial de 250.000 dólares estadounidenses de Boston Beer para establecer el fondo de micropréstamos Samuel Adams Brewing the American Dream en ACCION USA. Este fondo proporcionará un capital muy necesario que a menudo está fuera del alcance de los microempresarios de ingresos bajos y moderados cuyos negocios no serían aprobados para un préstamo bancario.

En lugar de limitar su participación a un simple apoyo financiero, The Boston Beer Company apoyará a sus beneficiarios de varias otras formas:

& # 8212 Desarrollar y ejecutar una serie de seminarios de educación empresarial y conocimientos financieros diseñados específicamente para satisfacer las necesidades educativas de los empresarios de alimentos y bebidas.

& # 8212 Brindar a los microempresarios acceso a los consejos y la experiencia de los empleados de Samuel Adams a través de eventos regulares.

& # 8212 Y proporcionando acceso a redes, mercados y mentores a los que de otro modo no podrían acceder

Según Brewer y fundador Jim Koch, Samuel Adams Brewing the American Dream formaliza y amplía una serie de programas que la cervecería ha emprendido a lo largo de los años. Cuando comencé Samuel Adams en 1984, las probabilidades estaban en mi contra, y así, a medida que la empresa crecía y se volvía más exitosa, naturalmente nos identificamos con otros & # 8216 pequeños & # 8217 que se beneficiaron de una ventaja para ayudar a lograr sus sueños. A lo largo de los años, hemos encontrado formas de ayudar a los aspirantes a cerveceros caseros, microcervecerías, guionistas, escritores de ficción y comentaristas deportivos. Con nuestra asociación con ACCION USA, ahora podemos enfocarnos en los propietarios de pequeñas empresas en nuestra propia industria y brindarles el apoyo que necesitan para prosperar.

Al buscar un socio para Samuel Adams Brewing the American Dream, la cervecería recurrió a ACCION USA para ayudar a identificar candidatos merecedores. ACCION USA es una organización privada sin fines de lucro que presta servicios a personas de ingresos bajos y moderados, principalmente a minorías y mujeres, que no pueden acceder a préstamos comerciales y servicios financieros convencionales. ACCION USA, pionera y líder reconocida en el campo de las microfinanzas nacionales, se dedica a brindar a los microempresarios e individuos en el margen económico la oportunidad crucial de acceder al capital y desarrollar una mayor educación financiera. ACCION USA es miembro de la US ACCION Network, la red de microcréditos más grande de los Estados Unidos, con más de USD 210 millones prestados desde su inicio en 1991. Los préstamos comerciales de ACCION USA van desde USD 500 y # 8211 USD 25,000 y se ofrecen en todo el país a través de ACCION USA en línea. plataforma de préstamos.

Livingston Parsons III, vicepresidente senior de ACCION USA, expresó su entusiasmo por la nueva empresa. Cada empresa y cada propietario de negocio con el que trabajamos es diferente. Sus negocios son diferentes, sus sueños, sus necesidades y oportunidades, y sus habilidades son diferentes. Estamos encantados de que The Boston Beer Company quiera llenar los espacios en blanco, sin importar cuáles sean. Para algunas de las personas con las que trabajamos, creo que este programa marcará la diferencia entre el éxito y el fracaso.

Al lanzar el programa, ACCION USA y The Boston Beer Company anunciaron su primer beneficiario.

Carlene O & # 8217Garro creció en la ciudad de Boston y se graduó de las Escuelas Públicas de Boston. Se mudó a Florida para asistir a la universidad y consideró una carrera en derecho porque se sintió atraída por la seguridad financiera que prometía. Sin embargo, se dio cuenta de que su pasión no era la ley, sino la comida. Mientras estaba en un trabajo de oficina insatisfactorio que sentía que no la estaba ayudando a construir nada para sí misma, se inscribió en un programa recién creado para pasteleros en la Escuela de Educación Culinaria de Cambridge. Después de su graduación, aceptó un trabajo agotador de cocina de 10 a 14 horas al día en un restaurante de Boston y comenzó a comercializar sus esfuerzos de horneado para clientes privados. Pronto, se le acabaron las horas del día y dio el salto. Comenzó Delectable Desires, pero recurrió a tarjetas de crédito de alto interés para financiar su empresa. Sabiendo que esta era una solución peligrosa y de corto plazo, a través de ACCION USA solicitó el Fondo de Micropréstamos Samuel Adams Brewing the American Dream y se convirtió en su primera receptora.

Jim Koch fundó The Boston Beer Company en 1984 con muy poco dinero. Preparó el primer lote de Samuel Adams Boston Lager en su cocina. Todos los distribuidores de Boston lo rechazaron, así que fue de bar en bar vendiendo su cerveza y luego alquiló una camioneta para entregarla. Esperaba que los amantes de la cerveza apreciaran esta cerveza rica y de pleno sabor que no se parecía a nada en el mercado en ese momento. En silencio, y contra todo pronóstico, comenzó una revolución y nació el negocio de la cerveza artesanal estadounidense. En aquellos primeros días, Jim apoyaba a las organizaciones locales sin fines de lucro de la única manera que podía: les daba cerveza.

A medida que The Boston Beer Company ha crecido, ha creado o patrocinado muchos programas que ayudan a otros a alcanzar sus sueños:

& # 8212 A partir de 1995 y continuando hoy, la compañía organiza una competencia de cervezas caseras e invita a los cerveceros caseros a presentar sus mejores cervezas. La cervecería luego elabora y distribuye las cervezas ganadoras a nivel nacional bajo el nombre Longshot.

& # 8212 En marzo de 2008, la empresa lanzó una iniciativa de intercambio de lúpulo en respuesta a la escasez mundial de lúpulo. A través de este programa, Boston Beer vendió toneladas de lúpulo a un costo a más de 100 pequeños cerveceros artesanales para ayudarlos a obtener este ingrediente de elaboración crítico y en gran parte no disponible.

& # 8212 Project Greenlight & # 8212 en 2001 Samuel Adams se asoció con Ben Affleck, Matt Damon y el productor Chris Moore para lanzar un concurso de escritura de guiones para ayudar a los pequeños sin conexiones a incursionar en el cine. El ganador, Pete Jones, tuvo la oportunidad única de producir y distribuir su película Stolen Summer.

& # 8212 Announcer for an Inning & # 8212 en 2003 y 2004 Samuel Adams se asoció con socios de transmisión como NESN y organizó un concurso para que los aspirantes a comentaristas deportivos convoquen una entrada de béisbol en vivo en la televisión o en la radio.

Además, la compañía tiene asociaciones de larga data con otros socios sin fines de lucro, incluidos Hands on Network, Cam Neely Foundation for Cancer Care, Denis Leary Firefighters Foundation y Sean McDonough Foundation & # 8212, por nombrar algunos.

The Boston Beer Company comenzó en 1984 con una receta familiar de varias generaciones que el fundador y cervecero Jim Koch descubrió en el ático de su padre. Después de darle vida a la receta en su cocina, Jim la llevó a los bares de Boston con la creencia de que los bebedores apreciarían una cerveza compleja, de sabor completo, elaborada fresca en Estados Unidos. Esa cerveza era Samuel Adams Boston Lager (R), y ayudó a catalizar lo que se conoció como la revolución de la cerveza artesanal estadounidense.


COMUNICADO DE PRENSA: Boston Beer Company lanza un fondo de microfinanzas con ACCION

Comunicado de prensa original disponible The Boston Beer Company anunció hoy Samuel Adams Brewing the American Dream, un programa cuya misión es asociarse con microempresarios de ingresos bajos y moderados en la industria de alimentos y bebidas y brindarles las herramientas que necesitan para ayudarlos a crecer y tener éxito. Al crear este programa, Boston Beer se asoció con ACCION USA, la organización de microcréditos sin fines de lucro líder en el país que proporciona capital crítico y otros tipos de asistencia a las pequeñas empresas. Boston Beer y ACCION decidieron poner a prueba el programa en Nueva Inglaterra.

Un pilar del programa es el compromiso inicial de 250.000 dólares estadounidenses de Boston Beer para establecer el fondo de micropréstamos Samuel Adams Brewing the American Dream en ACCION USA. Este fondo proporcionará un capital muy necesario que a menudo está fuera del alcance de los microempresarios de ingresos bajos y moderados cuyos negocios no serían aprobados para un préstamo bancario.

En lugar de limitar su participación a un simple apoyo financiero, The Boston Beer Company apoyará a sus beneficiarios de varias otras formas:

& # 8212 Desarrollar y ejecutar una serie de seminarios de educación empresarial y conocimientos financieros diseñados específicamente para satisfacer las necesidades educativas de los empresarios de alimentos y bebidas.

& # 8212 Brinde a los microempresarios acceso a los consejos y la experiencia de los empleados de Samuel Adams a través de eventos regulares.

& # 8212 Y proporcionando acceso a redes, mercados y mentores a los que de otro modo no podrían acceder

Según Brewer y fundador Jim Koch, Samuel Adams Brewing the American Dream formaliza y amplía una serie de programas que la cervecería ha emprendido a lo largo de los años. Cuando comencé Samuel Adams en 1984, las probabilidades estaban en mi contra, y a medida que la empresa crecía y se volvía más exitosa, naturalmente nos identificamos con otros & # 8216 pequeños & # 8217 que se beneficiaron de una ventaja para ayudar a lograr sus sueños. A lo largo de los años, hemos encontrado formas de ayudar a los aspirantes a cerveceros caseros, microcervecerías, guionistas, escritores de ficción y comentaristas deportivos. Con nuestra asociación con ACCION USA, ahora podemos enfocarnos en los propietarios de pequeñas empresas en nuestra propia industria y brindarles el apoyo que necesitan para prosperar.

Al buscar un socio para Samuel Adams Brewing the American Dream, la cervecería recurrió a ACCION USA para ayudar a identificar candidatos merecedores. ACCION USA es una organización privada sin fines de lucro que presta servicios a personas de ingresos bajos y moderados, principalmente a minorías y mujeres, que no pueden acceder a préstamos comerciales y servicios financieros convencionales. ACCION USA, pionera y líder reconocida en el campo de las microfinanzas nacionales, se dedica a brindar a los microempresarios e individuos en el margen económico la oportunidad crucial de acceder al capital y desarrollar una mayor educación financiera. ACCION USA es miembro de la US ACCION Network, la red de microcréditos más grande de los Estados Unidos, con más de USD 210 millones prestados desde su inicio en 1991. Los préstamos comerciales de ACCION USA van desde USD 500 y # 8211 USD 25,000 y se ofrecen en todo el país a través de ACCION USA en línea. plataforma de préstamos.

Livingston Parsons III, vicepresidente senior de ACCION USA, expresó su entusiasmo por la nueva empresa. Cada empresa y cada propietario de negocio con el que trabajamos es diferente. Sus negocios son diferentes, sus sueños, sus necesidades y oportunidades, y sus habilidades son diferentes. Estamos encantados de que The Boston Beer Company quiera llenar los espacios en blanco, sin importar cuáles sean. Para algunas de las personas con las que trabajamos, creo que este programa marcará la diferencia entre el éxito y el fracaso.

Al lanzar el programa, ACCION USA y The Boston Beer Company anunciaron su primer beneficiario.

Carlene O & # 8217Garro creció en la ciudad de Boston y se graduó de las Escuelas Públicas de Boston. Se mudó a Florida para asistir a la universidad y consideró una carrera en derecho porque se sintió atraída por la seguridad financiera que prometía. Sin embargo, se dio cuenta de que su pasión no era la ley, sino la comida. Mientras estaba en un trabajo de oficina insatisfactorio que sentía que no la estaba ayudando a construir nada para sí misma, se inscribió en un programa recién creado para pasteleros en la Escuela de Educación Culinaria de Cambridge. Después de su graduación, aceptó un trabajo agotador de cocina de 10 a 14 horas al día en un restaurante de Boston y comenzó a comercializar sus esfuerzos de horneado para clientes privados. Pronto, se le acabaron las horas del día y dio el salto. Comenzó Delectable Desires, pero recurrió a tarjetas de crédito de alto interés para financiar su empresa. Sabiendo que esta era una solución peligrosa y de corto plazo, a través de ACCION USA solicitó el Fondo de Micropréstamos Samuel Adams Brewing the American Dream y se convirtió en su primera receptora.

Jim Koch fundó The Boston Beer Company en 1984 con muy poco dinero. Preparó el primer lote de Samuel Adams Boston Lager en su cocina. Todos los distribuidores de Boston lo rechazaron, así que fue de bar en bar vendiendo su cerveza y luego alquiló una camioneta para entregarla. Esperaba que los amantes de la cerveza apreciaran esta cerveza rica y de pleno sabor que no se parecía a nada en el mercado en ese momento. En silencio, y contra todo pronóstico, comenzó una revolución y nació el negocio de la cerveza artesanal estadounidense. En aquellos primeros días, Jim apoyaba a las organizaciones locales sin fines de lucro de la única forma que podía: les daba cerveza.

A medida que The Boston Beer Company ha crecido, ha creado o patrocinado muchos programas que ayudan a otros a alcanzar sus sueños:

& # 8212 A partir de 1995 y continuando hoy, la compañía organiza un concurso de cervezas caseras e invita a los cerveceros caseros a presentar sus mejores cervezas. La cervecería luego elabora y distribuye las cervezas ganadoras a nivel nacional bajo el nombre Longshot.

& # 8212 En marzo de 2008, la empresa lanzó una iniciativa de intercambio de lúpulo en respuesta a la escasez mundial de lúpulo. A través de este programa, Boston Beer vendió toneladas de lúpulo a un costo a más de 100 pequeños cerveceros artesanales para ayudarlos a obtener este ingrediente de elaboración crítico y en gran parte no disponible.

& # 8212 Project Greenlight & # 8212 en 2001 Samuel Adams se asoció con Ben Affleck, Matt Damon y el productor Chris Moore para lanzar un concurso de escritura de guiones para ayudar a los pequeños sin conexiones a incursionar en el cine. El ganador, Pete Jones, tuvo la oportunidad única de producir y distribuir su película Stolen Summer.

& # 8212 Announcer for an Inning & # 8212 en 2003 y 2004 Samuel Adams se asoció con socios de transmisión como NESN y organizó un concurso para que los aspirantes a comentaristas deportivos convoquen una entrada de béisbol en vivo en la televisión o en la radio.

Además, la compañía tiene asociaciones de larga data con otros socios sin fines de lucro, incluidos Hands on Network, Cam Neely Foundation for Cancer Care, Denis Leary Firefighters Foundation y Sean McDonough Foundation & # 8212, por nombrar algunos.

The Boston Beer Company comenzó en 1984 con una receta familiar de varias generaciones que el fundador y cervecero Jim Koch descubrió en el ático de su padre. Después de darle vida a la receta en su cocina, Jim la llevó a los bares de Boston con la creencia de que los bebedores apreciarían una cerveza compleja, de sabor completo, elaborada fresca en Estados Unidos. Esa cerveza era Samuel Adams Boston Lager (R), y ayudó a catalizar lo que se conoció como la revolución de la cerveza artesanal estadounidense.


COMUNICADO DE PRENSA: Boston Beer Company lanza un fondo de microfinanzas con ACCION

Comunicado de prensa original disponible The Boston Beer Company anunció hoy Samuel Adams Brewing the American Dream, un programa cuya misión es asociarse con microempresarios de ingresos bajos y moderados en la industria de alimentos y bebidas y brindarles las herramientas que necesitan para ayudarlos a crecer y tener éxito. Al crear este programa, Boston Beer se asoció con ACCION USA, la organización de microcréditos sin fines de lucro líder en el país que proporciona capital crítico y otros tipos de asistencia a las pequeñas empresas. Boston Beer y ACCION decidieron poner a prueba el programa en Nueva Inglaterra.

Uno de los pilares del programa es el compromiso inicial de 250.000 dólares estadounidenses de Boston Beer para establecer el fondo de micropréstamos Samuel Adams Brewing the American Dream en ACCION USA. Este fondo proporcionará un capital muy necesario que a menudo está fuera del alcance de los microempresarios de ingresos bajos y moderados cuyos negocios no serían aprobados para un préstamo bancario.

En lugar de limitar su participación a un simple apoyo financiero, The Boston Beer Company apoyará a sus beneficiarios de varias otras formas:

& # 8212 Desarrollar y ejecutar una serie de seminarios de educación empresarial y conocimientos financieros diseñados específicamente para satisfacer las necesidades educativas de los empresarios de alimentos y bebidas.

& # 8212 Brinde a los microempresarios acceso a los consejos y la experiencia de los empleados de Samuel Adams a través de eventos regulares.

& # 8212 Y proporcionando acceso a redes, mercados y mentores a los que de otro modo no podrían acceder

Según Brewer y fundador Jim Koch, Samuel Adams Brewing the American Dream formaliza y amplía una serie de programas que la cervecería ha emprendido a lo largo de los años. Cuando comencé Samuel Adams en 1984, las probabilidades estaban en mi contra, y así, a medida que la empresa crecía y se volvía más exitosa, naturalmente nos identificamos con otros & # 8216 pequeños & # 8217 que se beneficiaron de una ventaja para ayudar a lograr sus sueños. A lo largo de los años, hemos encontrado formas de ayudar a los aspirantes a cerveceros caseros, microcervecerías, guionistas, escritores de ficción y comentaristas deportivos. Con nuestra asociación con ACCION USA, ahora podemos enfocarnos en los propietarios de pequeñas empresas en nuestra propia industria y brindarles el apoyo que necesitan para prosperar.

Al buscar un socio para Samuel Adams Brewing the American Dream, la cervecería recurrió a ACCION USA para ayudar a identificar candidatos merecedores. ACCION USA es una organización privada sin fines de lucro que presta servicios a personas de ingresos bajos y moderados, principalmente a minorías y mujeres, que no pueden acceder a préstamos comerciales y servicios financieros convencionales. ACCION USA, pionera y líder reconocida en el campo de las microfinanzas nacionales, se dedica a brindar a los microempresarios e individuos en el margen económico la oportunidad crucial de acceder al capital y desarrollar una mayor educación financiera. ACCION USA es miembro de la US ACCION Network, la red de microcréditos más grande de los Estados Unidos, con más de USD 210 millones prestados desde su inicio en 1991. Los préstamos comerciales de ACCION USA van desde USD 500 y # 8211 USD 25,000 y se ofrecen en todo el país a través de ACCION USA en línea. plataforma de préstamos.

Livingston Parsons III, vicepresidente senior de ACCION USA, expresó su entusiasmo por la nueva empresa. Cada empresa y cada propietario de negocio con el que trabajamos es diferente. Sus negocios son diferentes, sus sueños, sus necesidades y oportunidades, y sus habilidades son diferentes. Estamos encantados de que The Boston Beer Company quiera llenar los espacios en blanco, sin importar cuáles sean. Para algunas de las personas con las que trabajamos, creo que este programa marcará la diferencia entre el éxito y el fracaso.

Al lanzar el programa, ACCION USA y The Boston Beer Company anunciaron su primer beneficiario.

Carlene O & # 8217Garro creció en la ciudad de Boston y se graduó de las Escuelas Públicas de Boston. Se mudó a Florida para asistir a la universidad y consideró una carrera en derecho porque se sintió atraída por la seguridad financiera que prometía. Sin embargo, se dio cuenta de que su pasión no era la ley, sino la comida. Mientras estaba en un trabajo de oficina insatisfactorio que sentía que no la estaba ayudando a construir nada para sí misma, se inscribió en un programa recién creado para pasteleros en la Escuela de Educación Culinaria de Cambridge. Después de su graduación, aceptó un trabajo agotador de cocina de 10 a 14 horas al día en un restaurante de Boston y comenzó a comercializar sus esfuerzos de horneado para clientes privados. Pronto, se le acabaron las horas del día y dio el salto. Comenzó Delectable Desires, pero recurrió a tarjetas de crédito de alto interés para financiar su empresa. Sabiendo que esta era una solución peligrosa y de corto plazo, a través de ACCION USA solicitó el Fondo de Micropréstamos Samuel Adams Brewing the American Dream y se convirtió en su primera receptora.

Jim Koch fundó The Boston Beer Company en 1984 con muy poco dinero. Preparó el primer lote de Samuel Adams Boston Lager en su cocina. Todos los distribuidores de Boston lo rechazaron, así que fue de bar en bar vendiendo su cerveza y luego alquiló una camioneta para entregarla. Esperaba que los amantes de la cerveza apreciaran esta cerveza rica y de pleno sabor que no se parecía a nada en el mercado en ese momento. En silencio, y contra todo pronóstico, comenzó una revolución y nació el negocio de la cerveza artesanal estadounidense. En aquellos primeros días, Jim apoyaba a las organizaciones locales sin fines de lucro de la única manera que podía: les daba cerveza.

A medida que The Boston Beer Company ha crecido, ha creado o patrocinado muchos programas que ayudan a otros a alcanzar sus sueños:

& # 8212 A partir de 1995 y continuando hoy, la compañía organiza una competencia de cervezas caseras e invita a los cerveceros caseros a presentar sus mejores cervezas. La cervecería luego elabora y distribuye las cervezas ganadoras a nivel nacional bajo el nombre Longshot.

& # 8212 En marzo de 2008, la empresa lanzó una iniciativa de intercambio de lúpulo en respuesta a la escasez mundial de lúpulo. A través de este programa, Boston Beer vendió toneladas de lúpulo a un costo a más de 100 pequeños cerveceros artesanales para ayudarlos a obtener este ingrediente de elaboración crítico y en gran parte no disponible.

& # 8212 Project Greenlight & # 8212 en 2001 Samuel Adams se asoció con Ben Affleck, Matt Damon y el productor Chris Moore para lanzar un concurso de escritura de guiones para ayudar a los pequeños sin conexiones a incursionar en el cine. El ganador, Pete Jones, tuvo la oportunidad única de producir y distribuir su película Stolen Summer.

& # 8212 Announcer for an Inning & # 8212 en 2003 y 2004 Samuel Adams se asoció con socios de transmisión como NESN y organizó un concurso para que los aspirantes a comentaristas deportivos convoquen una entrada de béisbol en vivo en la televisión o en la radio.

Además, la compañía tiene asociaciones de larga data con otros socios sin fines de lucro, incluidos Hands on Network, Cam Neely Foundation for Cancer Care, Denis Leary Firefighters Foundation y Sean McDonough Foundation & # 8212, por nombrar algunos.

The Boston Beer Company comenzó en 1984 con una receta familiar de varias generaciones que el fundador y cervecero Jim Koch descubrió en el ático de su padre. Después de darle vida a la receta en su cocina, Jim la llevó a los bares de Boston con la creencia de que los bebedores apreciarían una cerveza compleja, de sabor completo, elaborada fresca en Estados Unidos. Esa cerveza era Samuel Adams Boston Lager (R), y ayudó a catalizar lo que se conoció como la revolución de la cerveza artesanal estadounidense.


COMUNICADO DE PRENSA: Boston Beer Company lanza un fondo de microfinanzas con ACCION

Comunicado de prensa original disponible The Boston Beer Company anunció hoy Samuel Adams Brewing the American Dream, un programa cuya misión es asociarse con microempresarios de ingresos bajos y moderados en la industria de alimentos y bebidas y brindarles las herramientas que necesitan para ayudarlos a crecer y tener éxito. Al crear este programa, Boston Beer se asoció con ACCION USA, la organización de microcréditos sin fines de lucro líder en el país que proporciona capital crítico y otros tipos de asistencia a las pequeñas empresas. Boston Beer y ACCION decidieron poner a prueba el programa en Nueva Inglaterra.

Uno de los pilares del programa es el compromiso inicial de 250.000 dólares estadounidenses de Boston Beer para establecer el fondo de micropréstamos Samuel Adams Brewing the American Dream en ACCION USA. Este fondo proporcionará un capital muy necesario que a menudo está fuera del alcance de los microempresarios de ingresos bajos y moderados cuyos negocios no serían aprobados para un préstamo bancario.

En lugar de limitar su participación a un simple apoyo financiero, The Boston Beer Company apoyará a sus beneficiarios de varias otras formas:

& # 8212 Desarrollar y ejecutar una serie de seminarios de educación empresarial y conocimientos financieros diseñados específicamente para satisfacer las necesidades educativas de los empresarios de alimentos y bebidas.

& # 8212 Brinde a los microempresarios acceso a los consejos y la experiencia de los empleados de Samuel Adams a través de eventos regulares.

& # 8212 Y proporcionando acceso a redes, mercados y mentores a los que de otro modo no podrían acceder

Según Brewer y fundador Jim Koch, Samuel Adams Brewing the American Dream formaliza y amplía una serie de programas que la cervecería ha emprendido a lo largo de los años. Cuando comencé Samuel Adams en 1984, las probabilidades estaban en mi contra, y así, a medida que la empresa crecía y se volvía más exitosa, naturalmente nos identificamos con otros & # 8216 pequeños & # 8217 que se beneficiaron de una ventaja para ayudar a lograr sus sueños. A lo largo de los años, hemos encontrado formas de ayudar a los aspirantes a cerveceros caseros, microcervecerías, guionistas, escritores de ficción y comentaristas deportivos. Con nuestra asociación con ACCION USA, ahora podemos enfocarnos en los propietarios de pequeñas empresas en nuestra propia industria y brindarles el apoyo que necesitan para prosperar.

Al buscar un socio para Samuel Adams Brewing the American Dream, la cervecería recurrió a ACCION USA para ayudar a identificar candidatos merecedores. ACCION USA es una organización privada sin fines de lucro que presta servicios a personas de ingresos bajos y moderados, principalmente a minorías y mujeres, que no pueden acceder a préstamos comerciales y servicios financieros convencionales. ACCION USA, pionera y líder reconocida en el campo de las microfinanzas nacionales, se dedica a brindar a los microempresarios e individuos en el margen económico la oportunidad crucial de acceder al capital y desarrollar una mayor educación financiera. ACCION USA es miembro de la US ACCION Network, la red de microcréditos más grande de los Estados Unidos, con más de USD 210 millones prestados desde su inicio en 1991. Los préstamos comerciales de ACCION USA van desde USD 500 y # 8211 USD 25,000 y se ofrecen en todo el país a través de ACCION USA en línea. plataforma de préstamos.

Livingston Parsons III, vicepresidente senior de ACCION USA, expresó su entusiasmo por la nueva empresa. Cada empresa y cada propietario de negocio con el que trabajamos es diferente. Sus negocios son diferentes, sus sueños, sus necesidades y oportunidades, y sus habilidades son diferentes. Estamos encantados de que The Boston Beer Company quiera llenar los espacios en blanco, sin importar cuáles sean. Para algunas de las personas con las que trabajamos, creo que este programa marcará la diferencia entre el éxito y el fracaso.

Al lanzar el programa, ACCION USA y The Boston Beer Company anunciaron su primer beneficiario.

Carlene O & # 8217Garro creció en la ciudad de Boston y se graduó de las Escuelas Públicas de Boston. Se mudó a Florida para asistir a la universidad y consideró una carrera en derecho porque se sintió atraída por la seguridad financiera que prometía. Sin embargo, se dio cuenta de que su pasión no era la ley y la comida. Mientras estaba en un trabajo de oficina insatisfactorio que sentía que no la estaba ayudando a construir nada para sí misma, se inscribió en un programa recién creado para pasteleros en la Escuela de Educación Culinaria de Cambridge. Después de su graduación, aceptó un trabajo agotador de cocina de 10 a 14 horas al día en un restaurante de Boston y comenzó a comercializar sus esfuerzos de horneado para clientes privados. Pronto, se le acabaron las horas del día y dio el salto. Comenzó Delectable Desires, pero recurrió a tarjetas de crédito de alto interés para financiar su empresa. Sabiendo que esta era una solución peligrosa y de corto plazo, a través de ACCION USA solicitó el Fondo de Micropréstamos Samuel Adams Brewing the American Dream y se convirtió en su primera receptora.

Jim Koch fundó The Boston Beer Company en 1984 con muy poco dinero. Preparó el primer lote de Samuel Adams Boston Lager en su cocina. Todos los distribuidores de Boston lo rechazaron, así que fue de bar en bar vendiendo su cerveza y luego alquiló una camioneta para entregarla. Esperaba que los amantes de la cerveza apreciaran esta cerveza rica y de pleno sabor que no se parecía a nada en el mercado en ese momento. En silencio, y contra todo pronóstico, comenzó una revolución y nació el negocio de la cerveza artesanal estadounidense. En aquellos primeros días, Jim apoyaba a las organizaciones locales sin fines de lucro de la única forma que podía: les daba cerveza.

As The Boston Beer Company has grown it has created or sponsored many programs that help others achieve their dreams:

— Beginning in 1995 and continuing today, the company hosts a homebrew competition and invites homebrewers to submit their best brews. The brewery then crafts and distributes the winning brews nationally under the name, Longshot.

— In March 2008 the company launched a hops sharing initiative in response to a global hops shortage. Through this program, Boston Beer sold tons of hops at cost to over 100 other small craft brewers to help them source this critical and largely unavailable brewing ingredient.

— Project Greenlight — in 2001 Samuel Adams partnered with Ben Affleck, Matt Damon and producer Chris Moore to launch a screenwriting contest to help the little guys without connections break into moviemaking. The winner, Pete Jones, had the once in a lifetime opportunity to produce and distribute his film Stolen Summer.

— Announcer for an Inning — in 2003 and 2004 Samuel Adams teamed up with broadcast partners like NESN and held a contest for aspiring sportscasters to call an inning of live baseball on TV or on the radio.

Additionally, the Company has longstanding partnerships with other non-profit partners including the Hands on Network, Cam Neely Foundation for Cancer Care, the Denis Leary Firefighters Foundation, and the Sean McDonough Foundation — to name a few

The Boston Beer Company began in 1984 with a generations-old family recipe that Founder and Brewer Jim Koch uncovered in his father’s attic. After bringing the recipe to life in his kitchen, Jim brought it to bars in Boston with the belief that drinkers would appreciate a complex, full-flavored beer, brewed fresh in America. That beer was Samuel Adams Boston Lager(R), and it helped catalyze what became known as the American craft beer revolution.


PRESS RELEASE: Boston Beer Company Launches Microfinance Fund With ACCION

Original press release available The Boston Beer Company announced today Samuel Adams Brewing the American Dream, a program whose mission is to partner with low and moderate income microentrepreneurs in the food and beverage industry and provide the tools they need to help them grow and succeed. In creating this program, Boston Beer formed a partnership with ACCION USA, the country’s leading not-for-profit micro-lending organization that provides critical capital and other types of assistance to small businesses. Boston Beer and ACCION chose to pilot the program in New England.

One pillar of the program is Boston Beer’s initial USD 250,000 commitment to establish the Samuel Adams Brewing the American Dream Micro-Loan Fund at ACCION USA. This fund will provide much needed capital that is often out of reach to lower and moderate income microentrepreneurs whose businesses would not be approved for a bank loan.

Rather than limiting its involvement to simple financial support, The Boston Beer Company will support its beneficiaries in a variety of other ways:

— Develop and execute a series of business education and financial literacy seminars specifically designed to meet the educational needs of food and beverage entrepreneurs

— Give microentrepreneurs access to the advice and expertise of Samuel Adams employees through regular events

— And providing access to networks, markets and mentors that they would otherwise not be able to access

According to Brewer and Founder Jim Koch, Samuel Adams Brewing the American Dream formalizes and expands on a series of programs the brewery has undertaken over the years. When I started Samuel Adams back in 1984, the odds were stacked against me, and so as the company grew and became more successful we naturally identified with other ‘little guys’ who benefited from a leg up to help achieve their dreams. Over the years we’ve found ways to help aspiring homebrewers, microbreweries, screenwriters, fiction writers, and sportscasters. With our partnership with ACCION USA we are now able to focus on small business owners in our own industry and give them the support they need to thrive

In seeking a partner for Samuel Adams Brewing the American Dream the brewery turned to ACCION USA to help identify deserving candidates. ACCION USA is a private, nonprofit organization that serves low and moderate income individuals, primarily minorities and women, who are unable to access mainstream business loans and financial services. A pioneer and recognized leader in the domestic microfinance field, ACCION USA is dedicated to providing microentrepreneurs and individuals on the economic margin with the crucial chance to access capital and develop greater financial literacy. ACCION USA is a member of the U.S. ACCION Network, the largest U.S. microlending network, with over USD 210 million lent since inception in 1991. ACCION USA business loans range from USD 500 – USD 25,000 and are offered nationwide via the ACCION USA online lending platform.

Livingston Parsons III, ACCION USA Senior Vice President, expressed enthusiasm for the new venture, Every company and every business owner we work with is different. Their businesses are different their dreams, their needs and opportunities, and their skill sets are different. We are thrilled that The Boston Beer Company wants to fill in the blanks, no matter what they are. For some of the people we work with, I believe this program will mean the difference between success and failure

In launching the program, ACCION USA and The Boston Beer Company announced its first beneficiary.

Carlene O’Garro grew up in the City of Boston and graduated from the Boston Public Schools. She moved to Florida to attend college and considered a career in law because she was drawn to the financial security it promised. She realized, however, that her passion was not the law — but food. While in an unfulfilling office job that she felt was not helping her build anything for herself, she enrolled in a newly created program for pastry chefs at the Cambridge School of Culinary Education. After her graduation she accepted a grueling, 10-14 hour a day kitchen job in a Boston restaurant and started marketing her baking efforts for private customers. Soon, she ran out of hours in the day and made the leap. She started Delectable Desires but turned to high interest credit cards to finance her endeavor. Knowing this was a dangerous and short-term solution, through ACCION USA she applied to the Samuel Adams Brewing the American Dream Micro-Loan Fund and became its first recipient

Jim Koch founded The Boston Beer Company in 1984 on a shoestring. He brewed the first batch of Samuel Adams Boston Lager in his kitchen. Every distributor in Boston turned him down, so he went bar-to-bar selling his beer and then rented a truck to deliver it. He hoped that beer lovers would appreciate this rich, full-flavored beer which was unlike anything on the market at the time. Quietly, and against the odds, a revolution began, and the American craft beer business was born. In those early days Jim supported local non-profit organizations in the only way he could: he gave them beer.

As The Boston Beer Company has grown it has created or sponsored many programs that help others achieve their dreams:

— Beginning in 1995 and continuing today, the company hosts a homebrew competition and invites homebrewers to submit their best brews. The brewery then crafts and distributes the winning brews nationally under the name, Longshot.

— In March 2008 the company launched a hops sharing initiative in response to a global hops shortage. Through this program, Boston Beer sold tons of hops at cost to over 100 other small craft brewers to help them source this critical and largely unavailable brewing ingredient.

— Project Greenlight — in 2001 Samuel Adams partnered with Ben Affleck, Matt Damon and producer Chris Moore to launch a screenwriting contest to help the little guys without connections break into moviemaking. The winner, Pete Jones, had the once in a lifetime opportunity to produce and distribute his film Stolen Summer.

— Announcer for an Inning — in 2003 and 2004 Samuel Adams teamed up with broadcast partners like NESN and held a contest for aspiring sportscasters to call an inning of live baseball on TV or on the radio.

Additionally, the Company has longstanding partnerships with other non-profit partners including the Hands on Network, Cam Neely Foundation for Cancer Care, the Denis Leary Firefighters Foundation, and the Sean McDonough Foundation — to name a few

The Boston Beer Company began in 1984 with a generations-old family recipe that Founder and Brewer Jim Koch uncovered in his father’s attic. After bringing the recipe to life in his kitchen, Jim brought it to bars in Boston with the belief that drinkers would appreciate a complex, full-flavored beer, brewed fresh in America. That beer was Samuel Adams Boston Lager(R), and it helped catalyze what became known as the American craft beer revolution.


PRESS RELEASE: Boston Beer Company Launches Microfinance Fund With ACCION

Original press release available The Boston Beer Company announced today Samuel Adams Brewing the American Dream, a program whose mission is to partner with low and moderate income microentrepreneurs in the food and beverage industry and provide the tools they need to help them grow and succeed. In creating this program, Boston Beer formed a partnership with ACCION USA, the country’s leading not-for-profit micro-lending organization that provides critical capital and other types of assistance to small businesses. Boston Beer and ACCION chose to pilot the program in New England.

One pillar of the program is Boston Beer’s initial USD 250,000 commitment to establish the Samuel Adams Brewing the American Dream Micro-Loan Fund at ACCION USA. This fund will provide much needed capital that is often out of reach to lower and moderate income microentrepreneurs whose businesses would not be approved for a bank loan.

Rather than limiting its involvement to simple financial support, The Boston Beer Company will support its beneficiaries in a variety of other ways:

— Develop and execute a series of business education and financial literacy seminars specifically designed to meet the educational needs of food and beverage entrepreneurs

— Give microentrepreneurs access to the advice and expertise of Samuel Adams employees through regular events

— And providing access to networks, markets and mentors that they would otherwise not be able to access

According to Brewer and Founder Jim Koch, Samuel Adams Brewing the American Dream formalizes and expands on a series of programs the brewery has undertaken over the years. When I started Samuel Adams back in 1984, the odds were stacked against me, and so as the company grew and became more successful we naturally identified with other ‘little guys’ who benefited from a leg up to help achieve their dreams. Over the years we’ve found ways to help aspiring homebrewers, microbreweries, screenwriters, fiction writers, and sportscasters. With our partnership with ACCION USA we are now able to focus on small business owners in our own industry and give them the support they need to thrive

In seeking a partner for Samuel Adams Brewing the American Dream the brewery turned to ACCION USA to help identify deserving candidates. ACCION USA is a private, nonprofit organization that serves low and moderate income individuals, primarily minorities and women, who are unable to access mainstream business loans and financial services. A pioneer and recognized leader in the domestic microfinance field, ACCION USA is dedicated to providing microentrepreneurs and individuals on the economic margin with the crucial chance to access capital and develop greater financial literacy. ACCION USA is a member of the U.S. ACCION Network, the largest U.S. microlending network, with over USD 210 million lent since inception in 1991. ACCION USA business loans range from USD 500 – USD 25,000 and are offered nationwide via the ACCION USA online lending platform.

Livingston Parsons III, ACCION USA Senior Vice President, expressed enthusiasm for the new venture, Every company and every business owner we work with is different. Their businesses are different their dreams, their needs and opportunities, and their skill sets are different. We are thrilled that The Boston Beer Company wants to fill in the blanks, no matter what they are. For some of the people we work with, I believe this program will mean the difference between success and failure

In launching the program, ACCION USA and The Boston Beer Company announced its first beneficiary.

Carlene O’Garro grew up in the City of Boston and graduated from the Boston Public Schools. She moved to Florida to attend college and considered a career in law because she was drawn to the financial security it promised. She realized, however, that her passion was not the law — but food. While in an unfulfilling office job that she felt was not helping her build anything for herself, she enrolled in a newly created program for pastry chefs at the Cambridge School of Culinary Education. After her graduation she accepted a grueling, 10-14 hour a day kitchen job in a Boston restaurant and started marketing her baking efforts for private customers. Soon, she ran out of hours in the day and made the leap. She started Delectable Desires but turned to high interest credit cards to finance her endeavor. Knowing this was a dangerous and short-term solution, through ACCION USA she applied to the Samuel Adams Brewing the American Dream Micro-Loan Fund and became its first recipient

Jim Koch founded The Boston Beer Company in 1984 on a shoestring. He brewed the first batch of Samuel Adams Boston Lager in his kitchen. Every distributor in Boston turned him down, so he went bar-to-bar selling his beer and then rented a truck to deliver it. He hoped that beer lovers would appreciate this rich, full-flavored beer which was unlike anything on the market at the time. Quietly, and against the odds, a revolution began, and the American craft beer business was born. In those early days Jim supported local non-profit organizations in the only way he could: he gave them beer.

As The Boston Beer Company has grown it has created or sponsored many programs that help others achieve their dreams:

— Beginning in 1995 and continuing today, the company hosts a homebrew competition and invites homebrewers to submit their best brews. The brewery then crafts and distributes the winning brews nationally under the name, Longshot.

— In March 2008 the company launched a hops sharing initiative in response to a global hops shortage. Through this program, Boston Beer sold tons of hops at cost to over 100 other small craft brewers to help them source this critical and largely unavailable brewing ingredient.

— Project Greenlight — in 2001 Samuel Adams partnered with Ben Affleck, Matt Damon and producer Chris Moore to launch a screenwriting contest to help the little guys without connections break into moviemaking. The winner, Pete Jones, had the once in a lifetime opportunity to produce and distribute his film Stolen Summer.

— Announcer for an Inning — in 2003 and 2004 Samuel Adams teamed up with broadcast partners like NESN and held a contest for aspiring sportscasters to call an inning of live baseball on TV or on the radio.

Additionally, the Company has longstanding partnerships with other non-profit partners including the Hands on Network, Cam Neely Foundation for Cancer Care, the Denis Leary Firefighters Foundation, and the Sean McDonough Foundation — to name a few

The Boston Beer Company began in 1984 with a generations-old family recipe that Founder and Brewer Jim Koch uncovered in his father’s attic. After bringing the recipe to life in his kitchen, Jim brought it to bars in Boston with the belief that drinkers would appreciate a complex, full-flavored beer, brewed fresh in America. That beer was Samuel Adams Boston Lager(R), and it helped catalyze what became known as the American craft beer revolution.


PRESS RELEASE: Boston Beer Company Launches Microfinance Fund With ACCION

Original press release available The Boston Beer Company announced today Samuel Adams Brewing the American Dream, a program whose mission is to partner with low and moderate income microentrepreneurs in the food and beverage industry and provide the tools they need to help them grow and succeed. In creating this program, Boston Beer formed a partnership with ACCION USA, the country’s leading not-for-profit micro-lending organization that provides critical capital and other types of assistance to small businesses. Boston Beer and ACCION chose to pilot the program in New England.

One pillar of the program is Boston Beer’s initial USD 250,000 commitment to establish the Samuel Adams Brewing the American Dream Micro-Loan Fund at ACCION USA. This fund will provide much needed capital that is often out of reach to lower and moderate income microentrepreneurs whose businesses would not be approved for a bank loan.

Rather than limiting its involvement to simple financial support, The Boston Beer Company will support its beneficiaries in a variety of other ways:

— Develop and execute a series of business education and financial literacy seminars specifically designed to meet the educational needs of food and beverage entrepreneurs

— Give microentrepreneurs access to the advice and expertise of Samuel Adams employees through regular events

— And providing access to networks, markets and mentors that they would otherwise not be able to access

According to Brewer and Founder Jim Koch, Samuel Adams Brewing the American Dream formalizes and expands on a series of programs the brewery has undertaken over the years. When I started Samuel Adams back in 1984, the odds were stacked against me, and so as the company grew and became more successful we naturally identified with other ‘little guys’ who benefited from a leg up to help achieve their dreams. Over the years we’ve found ways to help aspiring homebrewers, microbreweries, screenwriters, fiction writers, and sportscasters. With our partnership with ACCION USA we are now able to focus on small business owners in our own industry and give them the support they need to thrive

In seeking a partner for Samuel Adams Brewing the American Dream the brewery turned to ACCION USA to help identify deserving candidates. ACCION USA is a private, nonprofit organization that serves low and moderate income individuals, primarily minorities and women, who are unable to access mainstream business loans and financial services. A pioneer and recognized leader in the domestic microfinance field, ACCION USA is dedicated to providing microentrepreneurs and individuals on the economic margin with the crucial chance to access capital and develop greater financial literacy. ACCION USA is a member of the U.S. ACCION Network, the largest U.S. microlending network, with over USD 210 million lent since inception in 1991. ACCION USA business loans range from USD 500 – USD 25,000 and are offered nationwide via the ACCION USA online lending platform.

Livingston Parsons III, ACCION USA Senior Vice President, expressed enthusiasm for the new venture, Every company and every business owner we work with is different. Their businesses are different their dreams, their needs and opportunities, and their skill sets are different. We are thrilled that The Boston Beer Company wants to fill in the blanks, no matter what they are. For some of the people we work with, I believe this program will mean the difference between success and failure

In launching the program, ACCION USA and The Boston Beer Company announced its first beneficiary.

Carlene O’Garro grew up in the City of Boston and graduated from the Boston Public Schools. She moved to Florida to attend college and considered a career in law because she was drawn to the financial security it promised. She realized, however, that her passion was not the law — but food. While in an unfulfilling office job that she felt was not helping her build anything for herself, she enrolled in a newly created program for pastry chefs at the Cambridge School of Culinary Education. After her graduation she accepted a grueling, 10-14 hour a day kitchen job in a Boston restaurant and started marketing her baking efforts for private customers. Soon, she ran out of hours in the day and made the leap. She started Delectable Desires but turned to high interest credit cards to finance her endeavor. Knowing this was a dangerous and short-term solution, through ACCION USA she applied to the Samuel Adams Brewing the American Dream Micro-Loan Fund and became its first recipient

Jim Koch founded The Boston Beer Company in 1984 on a shoestring. He brewed the first batch of Samuel Adams Boston Lager in his kitchen. Every distributor in Boston turned him down, so he went bar-to-bar selling his beer and then rented a truck to deliver it. He hoped that beer lovers would appreciate this rich, full-flavored beer which was unlike anything on the market at the time. Quietly, and against the odds, a revolution began, and the American craft beer business was born. In those early days Jim supported local non-profit organizations in the only way he could: he gave them beer.

As The Boston Beer Company has grown it has created or sponsored many programs that help others achieve their dreams:

— Beginning in 1995 and continuing today, the company hosts a homebrew competition and invites homebrewers to submit their best brews. The brewery then crafts and distributes the winning brews nationally under the name, Longshot.

— In March 2008 the company launched a hops sharing initiative in response to a global hops shortage. Through this program, Boston Beer sold tons of hops at cost to over 100 other small craft brewers to help them source this critical and largely unavailable brewing ingredient.

— Project Greenlight — in 2001 Samuel Adams partnered with Ben Affleck, Matt Damon and producer Chris Moore to launch a screenwriting contest to help the little guys without connections break into moviemaking. The winner, Pete Jones, had the once in a lifetime opportunity to produce and distribute his film Stolen Summer.

— Announcer for an Inning — in 2003 and 2004 Samuel Adams teamed up with broadcast partners like NESN and held a contest for aspiring sportscasters to call an inning of live baseball on TV or on the radio.

Additionally, the Company has longstanding partnerships with other non-profit partners including the Hands on Network, Cam Neely Foundation for Cancer Care, the Denis Leary Firefighters Foundation, and the Sean McDonough Foundation — to name a few

The Boston Beer Company began in 1984 with a generations-old family recipe that Founder and Brewer Jim Koch uncovered in his father’s attic. After bringing the recipe to life in his kitchen, Jim brought it to bars in Boston with the belief that drinkers would appreciate a complex, full-flavored beer, brewed fresh in America. That beer was Samuel Adams Boston Lager(R), and it helped catalyze what became known as the American craft beer revolution.


PRESS RELEASE: Boston Beer Company Launches Microfinance Fund With ACCION

Original press release available The Boston Beer Company announced today Samuel Adams Brewing the American Dream, a program whose mission is to partner with low and moderate income microentrepreneurs in the food and beverage industry and provide the tools they need to help them grow and succeed. In creating this program, Boston Beer formed a partnership with ACCION USA, the country’s leading not-for-profit micro-lending organization that provides critical capital and other types of assistance to small businesses. Boston Beer and ACCION chose to pilot the program in New England.

One pillar of the program is Boston Beer’s initial USD 250,000 commitment to establish the Samuel Adams Brewing the American Dream Micro-Loan Fund at ACCION USA. This fund will provide much needed capital that is often out of reach to lower and moderate income microentrepreneurs whose businesses would not be approved for a bank loan.

Rather than limiting its involvement to simple financial support, The Boston Beer Company will support its beneficiaries in a variety of other ways:

— Develop and execute a series of business education and financial literacy seminars specifically designed to meet the educational needs of food and beverage entrepreneurs

— Give microentrepreneurs access to the advice and expertise of Samuel Adams employees through regular events

— And providing access to networks, markets and mentors that they would otherwise not be able to access

According to Brewer and Founder Jim Koch, Samuel Adams Brewing the American Dream formalizes and expands on a series of programs the brewery has undertaken over the years. When I started Samuel Adams back in 1984, the odds were stacked against me, and so as the company grew and became more successful we naturally identified with other ‘little guys’ who benefited from a leg up to help achieve their dreams. Over the years we’ve found ways to help aspiring homebrewers, microbreweries, screenwriters, fiction writers, and sportscasters. With our partnership with ACCION USA we are now able to focus on small business owners in our own industry and give them the support they need to thrive

In seeking a partner for Samuel Adams Brewing the American Dream the brewery turned to ACCION USA to help identify deserving candidates. ACCION USA is a private, nonprofit organization that serves low and moderate income individuals, primarily minorities and women, who are unable to access mainstream business loans and financial services. A pioneer and recognized leader in the domestic microfinance field, ACCION USA is dedicated to providing microentrepreneurs and individuals on the economic margin with the crucial chance to access capital and develop greater financial literacy. ACCION USA is a member of the U.S. ACCION Network, the largest U.S. microlending network, with over USD 210 million lent since inception in 1991. ACCION USA business loans range from USD 500 – USD 25,000 and are offered nationwide via the ACCION USA online lending platform.

Livingston Parsons III, ACCION USA Senior Vice President, expressed enthusiasm for the new venture, Every company and every business owner we work with is different. Their businesses are different their dreams, their needs and opportunities, and their skill sets are different. We are thrilled that The Boston Beer Company wants to fill in the blanks, no matter what they are. For some of the people we work with, I believe this program will mean the difference between success and failure

In launching the program, ACCION USA and The Boston Beer Company announced its first beneficiary.

Carlene O’Garro grew up in the City of Boston and graduated from the Boston Public Schools. She moved to Florida to attend college and considered a career in law because she was drawn to the financial security it promised. She realized, however, that her passion was not the law — but food. While in an unfulfilling office job that she felt was not helping her build anything for herself, she enrolled in a newly created program for pastry chefs at the Cambridge School of Culinary Education. After her graduation she accepted a grueling, 10-14 hour a day kitchen job in a Boston restaurant and started marketing her baking efforts for private customers. Soon, she ran out of hours in the day and made the leap. She started Delectable Desires but turned to high interest credit cards to finance her endeavor. Knowing this was a dangerous and short-term solution, through ACCION USA she applied to the Samuel Adams Brewing the American Dream Micro-Loan Fund and became its first recipient

Jim Koch founded The Boston Beer Company in 1984 on a shoestring. He brewed the first batch of Samuel Adams Boston Lager in his kitchen. Every distributor in Boston turned him down, so he went bar-to-bar selling his beer and then rented a truck to deliver it. He hoped that beer lovers would appreciate this rich, full-flavored beer which was unlike anything on the market at the time. Quietly, and against the odds, a revolution began, and the American craft beer business was born. In those early days Jim supported local non-profit organizations in the only way he could: he gave them beer.

As The Boston Beer Company has grown it has created or sponsored many programs that help others achieve their dreams:

— Beginning in 1995 and continuing today, the company hosts a homebrew competition and invites homebrewers to submit their best brews. The brewery then crafts and distributes the winning brews nationally under the name, Longshot.

— In March 2008 the company launched a hops sharing initiative in response to a global hops shortage. Through this program, Boston Beer sold tons of hops at cost to over 100 other small craft brewers to help them source this critical and largely unavailable brewing ingredient.

— Project Greenlight — in 2001 Samuel Adams partnered with Ben Affleck, Matt Damon and producer Chris Moore to launch a screenwriting contest to help the little guys without connections break into moviemaking. The winner, Pete Jones, had the once in a lifetime opportunity to produce and distribute his film Stolen Summer.

— Announcer for an Inning — in 2003 and 2004 Samuel Adams teamed up with broadcast partners like NESN and held a contest for aspiring sportscasters to call an inning of live baseball on TV or on the radio.

Additionally, the Company has longstanding partnerships with other non-profit partners including the Hands on Network, Cam Neely Foundation for Cancer Care, the Denis Leary Firefighters Foundation, and the Sean McDonough Foundation — to name a few

The Boston Beer Company began in 1984 with a generations-old family recipe that Founder and Brewer Jim Koch uncovered in his father’s attic. After bringing the recipe to life in his kitchen, Jim brought it to bars in Boston with the belief that drinkers would appreciate a complex, full-flavored beer, brewed fresh in America. That beer was Samuel Adams Boston Lager(R), and it helped catalyze what became known as the American craft beer revolution.


PRESS RELEASE: Boston Beer Company Launches Microfinance Fund With ACCION

Original press release available The Boston Beer Company announced today Samuel Adams Brewing the American Dream, a program whose mission is to partner with low and moderate income microentrepreneurs in the food and beverage industry and provide the tools they need to help them grow and succeed. In creating this program, Boston Beer formed a partnership with ACCION USA, the country’s leading not-for-profit micro-lending organization that provides critical capital and other types of assistance to small businesses. Boston Beer and ACCION chose to pilot the program in New England.

One pillar of the program is Boston Beer’s initial USD 250,000 commitment to establish the Samuel Adams Brewing the American Dream Micro-Loan Fund at ACCION USA. This fund will provide much needed capital that is often out of reach to lower and moderate income microentrepreneurs whose businesses would not be approved for a bank loan.

Rather than limiting its involvement to simple financial support, The Boston Beer Company will support its beneficiaries in a variety of other ways:

— Develop and execute a series of business education and financial literacy seminars specifically designed to meet the educational needs of food and beverage entrepreneurs

— Give microentrepreneurs access to the advice and expertise of Samuel Adams employees through regular events

— And providing access to networks, markets and mentors that they would otherwise not be able to access

According to Brewer and Founder Jim Koch, Samuel Adams Brewing the American Dream formalizes and expands on a series of programs the brewery has undertaken over the years. When I started Samuel Adams back in 1984, the odds were stacked against me, and so as the company grew and became more successful we naturally identified with other ‘little guys’ who benefited from a leg up to help achieve their dreams. Over the years we’ve found ways to help aspiring homebrewers, microbreweries, screenwriters, fiction writers, and sportscasters. With our partnership with ACCION USA we are now able to focus on small business owners in our own industry and give them the support they need to thrive

In seeking a partner for Samuel Adams Brewing the American Dream the brewery turned to ACCION USA to help identify deserving candidates. ACCION USA is a private, nonprofit organization that serves low and moderate income individuals, primarily minorities and women, who are unable to access mainstream business loans and financial services. A pioneer and recognized leader in the domestic microfinance field, ACCION USA is dedicated to providing microentrepreneurs and individuals on the economic margin with the crucial chance to access capital and develop greater financial literacy. ACCION USA is a member of the U.S. ACCION Network, the largest U.S. microlending network, with over USD 210 million lent since inception in 1991. ACCION USA business loans range from USD 500 – USD 25,000 and are offered nationwide via the ACCION USA online lending platform.

Livingston Parsons III, ACCION USA Senior Vice President, expressed enthusiasm for the new venture, Every company and every business owner we work with is different. Their businesses are different their dreams, their needs and opportunities, and their skill sets are different. We are thrilled that The Boston Beer Company wants to fill in the blanks, no matter what they are. For some of the people we work with, I believe this program will mean the difference between success and failure

In launching the program, ACCION USA and The Boston Beer Company announced its first beneficiary.

Carlene O’Garro grew up in the City of Boston and graduated from the Boston Public Schools. She moved to Florida to attend college and considered a career in law because she was drawn to the financial security it promised. She realized, however, that her passion was not the law — but food. While in an unfulfilling office job that she felt was not helping her build anything for herself, she enrolled in a newly created program for pastry chefs at the Cambridge School of Culinary Education. After her graduation she accepted a grueling, 10-14 hour a day kitchen job in a Boston restaurant and started marketing her baking efforts for private customers. Soon, she ran out of hours in the day and made the leap. She started Delectable Desires but turned to high interest credit cards to finance her endeavor. Knowing this was a dangerous and short-term solution, through ACCION USA she applied to the Samuel Adams Brewing the American Dream Micro-Loan Fund and became its first recipient

Jim Koch founded The Boston Beer Company in 1984 on a shoestring. He brewed the first batch of Samuel Adams Boston Lager in his kitchen. Every distributor in Boston turned him down, so he went bar-to-bar selling his beer and then rented a truck to deliver it. He hoped that beer lovers would appreciate this rich, full-flavored beer which was unlike anything on the market at the time. Quietly, and against the odds, a revolution began, and the American craft beer business was born. In those early days Jim supported local non-profit organizations in the only way he could: he gave them beer.

As The Boston Beer Company has grown it has created or sponsored many programs that help others achieve their dreams:

— Beginning in 1995 and continuing today, the company hosts a homebrew competition and invites homebrewers to submit their best brews. The brewery then crafts and distributes the winning brews nationally under the name, Longshot.

— In March 2008 the company launched a hops sharing initiative in response to a global hops shortage. Through this program, Boston Beer sold tons of hops at cost to over 100 other small craft brewers to help them source this critical and largely unavailable brewing ingredient.

— Project Greenlight — in 2001 Samuel Adams partnered with Ben Affleck, Matt Damon and producer Chris Moore to launch a screenwriting contest to help the little guys without connections break into moviemaking. The winner, Pete Jones, had the once in a lifetime opportunity to produce and distribute his film Stolen Summer.

— Announcer for an Inning — in 2003 and 2004 Samuel Adams teamed up with broadcast partners like NESN and held a contest for aspiring sportscasters to call an inning of live baseball on TV or on the radio.

Additionally, the Company has longstanding partnerships with other non-profit partners including the Hands on Network, Cam Neely Foundation for Cancer Care, the Denis Leary Firefighters Foundation, and the Sean McDonough Foundation — to name a few

The Boston Beer Company began in 1984 with a generations-old family recipe that Founder and Brewer Jim Koch uncovered in his father’s attic. After bringing the recipe to life in his kitchen, Jim brought it to bars in Boston with the belief that drinkers would appreciate a complex, full-flavored beer, brewed fresh in America. That beer was Samuel Adams Boston Lager(R), and it helped catalyze what became known as the American craft beer revolution.


PRESS RELEASE: Boston Beer Company Launches Microfinance Fund With ACCION

Original press release available The Boston Beer Company announced today Samuel Adams Brewing the American Dream, a program whose mission is to partner with low and moderate income microentrepreneurs in the food and beverage industry and provide the tools they need to help them grow and succeed. In creating this program, Boston Beer formed a partnership with ACCION USA, the country’s leading not-for-profit micro-lending organization that provides critical capital and other types of assistance to small businesses. Boston Beer and ACCION chose to pilot the program in New England.

One pillar of the program is Boston Beer’s initial USD 250,000 commitment to establish the Samuel Adams Brewing the American Dream Micro-Loan Fund at ACCION USA. This fund will provide much needed capital that is often out of reach to lower and moderate income microentrepreneurs whose businesses would not be approved for a bank loan.

Rather than limiting its involvement to simple financial support, The Boston Beer Company will support its beneficiaries in a variety of other ways:

— Develop and execute a series of business education and financial literacy seminars specifically designed to meet the educational needs of food and beverage entrepreneurs

— Give microentrepreneurs access to the advice and expertise of Samuel Adams employees through regular events

— And providing access to networks, markets and mentors that they would otherwise not be able to access

According to Brewer and Founder Jim Koch, Samuel Adams Brewing the American Dream formalizes and expands on a series of programs the brewery has undertaken over the years. When I started Samuel Adams back in 1984, the odds were stacked against me, and so as the company grew and became more successful we naturally identified with other ‘little guys’ who benefited from a leg up to help achieve their dreams. Over the years we’ve found ways to help aspiring homebrewers, microbreweries, screenwriters, fiction writers, and sportscasters. With our partnership with ACCION USA we are now able to focus on small business owners in our own industry and give them the support they need to thrive

In seeking a partner for Samuel Adams Brewing the American Dream the brewery turned to ACCION USA to help identify deserving candidates. ACCION USA is a private, nonprofit organization that serves low and moderate income individuals, primarily minorities and women, who are unable to access mainstream business loans and financial services. A pioneer and recognized leader in the domestic microfinance field, ACCION USA is dedicated to providing microentrepreneurs and individuals on the economic margin with the crucial chance to access capital and develop greater financial literacy. ACCION USA is a member of the U.S. ACCION Network, the largest U.S. microlending network, with over USD 210 million lent since inception in 1991. ACCION USA business loans range from USD 500 – USD 25,000 and are offered nationwide via the ACCION USA online lending platform.

Livingston Parsons III, ACCION USA Senior Vice President, expressed enthusiasm for the new venture, Every company and every business owner we work with is different. Their businesses are different their dreams, their needs and opportunities, and their skill sets are different. We are thrilled that The Boston Beer Company wants to fill in the blanks, no matter what they are. For some of the people we work with, I believe this program will mean the difference between success and failure

In launching the program, ACCION USA and The Boston Beer Company announced its first beneficiary.

Carlene O’Garro grew up in the City of Boston and graduated from the Boston Public Schools. She moved to Florida to attend college and considered a career in law because she was drawn to the financial security it promised. She realized, however, that her passion was not the law — but food. While in an unfulfilling office job that she felt was not helping her build anything for herself, she enrolled in a newly created program for pastry chefs at the Cambridge School of Culinary Education. After her graduation she accepted a grueling, 10-14 hour a day kitchen job in a Boston restaurant and started marketing her baking efforts for private customers. Soon, she ran out of hours in the day and made the leap. She started Delectable Desires but turned to high interest credit cards to finance her endeavor. Knowing this was a dangerous and short-term solution, through ACCION USA she applied to the Samuel Adams Brewing the American Dream Micro-Loan Fund and became its first recipient

Jim Koch founded The Boston Beer Company in 1984 on a shoestring. He brewed the first batch of Samuel Adams Boston Lager in his kitchen. Every distributor in Boston turned him down, so he went bar-to-bar selling his beer and then rented a truck to deliver it. He hoped that beer lovers would appreciate this rich, full-flavored beer which was unlike anything on the market at the time. Quietly, and against the odds, a revolution began, and the American craft beer business was born. In those early days Jim supported local non-profit organizations in the only way he could: he gave them beer.

As The Boston Beer Company has grown it has created or sponsored many programs that help others achieve their dreams:

— Beginning in 1995 and continuing today, the company hosts a homebrew competition and invites homebrewers to submit their best brews. The brewery then crafts and distributes the winning brews nationally under the name, Longshot.

— In March 2008 the company launched a hops sharing initiative in response to a global hops shortage. Through this program, Boston Beer sold tons of hops at cost to over 100 other small craft brewers to help them source this critical and largely unavailable brewing ingredient.

— Project Greenlight — in 2001 Samuel Adams partnered with Ben Affleck, Matt Damon and producer Chris Moore to launch a screenwriting contest to help the little guys without connections break into moviemaking. The winner, Pete Jones, had the once in a lifetime opportunity to produce and distribute his film Stolen Summer.

— Announcer for an Inning — in 2003 and 2004 Samuel Adams teamed up with broadcast partners like NESN and held a contest for aspiring sportscasters to call an inning of live baseball on TV or on the radio.

Additionally, the Company has longstanding partnerships with other non-profit partners including the Hands on Network, Cam Neely Foundation for Cancer Care, the Denis Leary Firefighters Foundation, and the Sean McDonough Foundation — to name a few

The Boston Beer Company began in 1984 with a generations-old family recipe that Founder and Brewer Jim Koch uncovered in his father’s attic. After bringing the recipe to life in his kitchen, Jim brought it to bars in Boston with the belief that drinkers would appreciate a complex, full-flavored beer, brewed fresh in America. That beer was Samuel Adams Boston Lager(R), and it helped catalyze what became known as the American craft beer revolution.


Ver el vídeo: Samuel Adams Brewing the American Dream (Julio 2022).


Comentarios:

  1. Vuong

    Generalmente interesante, por supuesto.

  2. Faine

    Grande para ti gracias por la ayuda en esta pregunta. No lo sabía.



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